What’s in a platform? Why klik stays true to the medium for events

Posted by Gerald Ortiz on Fri, Sep 13, 2019

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If you were asked: What’s a platform? You probably wouldn’t second guess knowing the answer. Being well into the digital age, we tend to think of a platform model as some sort of software suite that offers multiple solutions but actually, it’s really more about the way a business operates.

In a world crammed with tech jargon and marketing fluff, it’s no surprise this core concept often gets over-simplified or misconstrued. And that’s why it’s important to be able to tell which solutions are able to offer the benefits of a true platform solution — klik being one of them.

What’s a platform model anyway, and why does it matter to event engagement tech?

A platform business model is defined by most as being solely focused on building and facilitating a network. Platforms don’t own the means of production – instead, they create the means of connection. YouTube for example, doesn’t create the content streamed on its site, but facilitates its distribution and owns an extensive network on-and-off its domain.

This is in contrast to the linear business model that characterized the previous century, and yet is still to some extent relevant for some businesses today. Linear companies generate value by creating goods or services they can then sell to others downstream in their supply chain. Think of big auto giants moving their products through dealership franchises.

In the tech space, ‘platform’ has somehow become almost synonymous with large-scale software that addresses many needs under the same roof with a variety of different features. Where this becomes a bit confusing is how it’s applied.

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As far as event management and engagement goes, organizers need all their important tools to be easily understandable and accessible — key things which in the end also contribute to optimizing the event experience for attendees and exhibitors.

When the platform business model is applied to event management and engagement apps, the outcome allows for the integration of third party vendors. This not only creates strong, fair relationships with established experts, but also provides customers with the most customizable and powerful solutions possible.

Why klik stands out as a true platform solution

Like in many other tech fields, events has its fair share of misuse of the platform umbrella term. Which is why it’s important to highlight that we here at klik are walking the walk when it comes to employing a more open platform structure.

Sure, what we develop in-house is one-of-a-kind and designed specifically for our software-hardware ecosystem, but it came to light early on that the company, event professionals, and attendees would all benefit more from us partnering with experts in the industry, who are already supreme at something klik does not develop.

And by operating with an open API, klik doesn’t create any unnecessary competition, cultivates an infrastructure that’s mutually beneficial to partners, and is able to provide event professionals with the flexibility and customization they need with already well established top-tier apps.

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But that’s just the foundation. Klik has a unique ability to accurately measure both online (digital-only) and offline (real-world) event interactions. So applying these data collecting capabilities to data from integrated partners such as live Q&A polling masters Slido, opens the door to some powerful insight that event organizers and managers are just beginning to explore. 

It’s this kind of combined power that makes the true platform model so conducive to the quality and capabilities of event engagement software. So next time you’re shopping around for software that dubs itself a ‘platform’ take a closer look and think about what that could mean for the future of your event.


 

Topics: Data Analytics, Live Meeting Industry, Corporate Events, Better Experience, Event Producer, Editorials, klik