What is contact tracing in a live event environment?

Posted by PixMob on Tue, Jul 28, 2020

Contact Tracing Project by IDENTO

(image via identos.com)

Before the turn of the decade, 2020 was already set to be an eventful year. In sports, Japan was to host the 2020 Summer Olympics while EU countries would battle it out on the pitch as part of the UEFA EURO 2020. In entertainment, Billie Eilish was to travel the globe on her third concert tour after sweeping the competition at the GRAMMYs while Weezer, Green Day, and Fall Out Boys were to join forces and cause a wave of nostalgia for all pop-rock-hungry millennials. In politics, Brexit was becoming a reality while the United States was getting ready for another memorable electoral year.

Then COVID-19 happened.  

The trending topics that then flooded social media were no longer patriotic pride, celebrity gossips, or political campaigns but terms related to safety recommendations emitted by the World Health Organization (WHO). Terms that went viral included social distancing and contact tracing. While both terms are pretty self-explanatory, contact tracing involves an activity that readers might be less familiar with.


So what is contact tracing?

Although new to many, it’s actually an activity that dates back to a village doctor in 16th-century Italy, first documented during the bubonic plague. According to the WHO, it’s “the process of identifying, assessing, and managing people who have been exposed to a disease to prevent onward transmission.” In other words, it’s to quickly attend to those at-risk of spreading the virus. The keyword in the last sentence is “quickly”, as urged by the CDC.

However, in a public setting, contact tracing is very time- and resource-demanding as it requires trained staff to perform surveys on patients that have been diagnosed with COVID-19. The objective is to list all the people that have been exposed to the recently diagnosed patient and attend to them before they spread the virus to others. It is highly dependent on the patient’s memory and activity log, which is susceptible to inaccuracies. As such, social distancing and other preventative measures occupy an even more important role for these reasons.


What about an app?

Apple and Google partnered up (say what?) to create Exposure Notifications, a contact tracing framework for apps to be developed by government bodies. Its adoption rate is currently low, but, rest assured, it can still help communities manage the spread of the virus, no matter the adoption rate. The invasive nature of an app can still be a roadblock for some users, even though it is addressed by the partnership between both mobile OS moguls.


IoT and Contact Tracing

In a live event setting, it’s slightly different. It’s a more controlled environment because you know who goes in and who goes out. As such, technologies such as the klik have develop contact tracing features to replace the strenuous pen and paper method, turning hour-long inaccurate surveys into rapidly-generated spreadsheets of actionable information. To do so, these technologies depend on IoT systems that connect physical objects or people to a network, making automation possible.

For contact tracing, it’s as simple as wearing a smart device, like a badge, while in the event space and leaving it when exiting the venue. It doesn’t follow you home, making it a less invasive option compared to apps. Event organizers can receive a list of attendees who are at-risk to inform them of the spread as quickly as possible.



In conclusion, the concept of contact tracing isn’t very difficult to grasp but its application can be somewhat of a challenge without the help of certain technologies, which reiterates the importance of each individual effort to prevent the spread of the virus. Proper hygiene, wearing masks, and social distancing are all key activities that help the greater good.

Topics: Smart Wearable, Safety