It’s true. We’re incredibly proud of our unique ecosystem of wearables and software. But self-appreciation aside, none of klik’s standout features and devices would deliver the innovative benefits they do if it weren’t for what really makes the magic happen: Our BLE-based tracking technology.
Given its degree of detail, most of the time it’s already enough to understand that it’s the invisible force keeping everything connected, and that it’s far more modern and event-friendly than RFID. But given our tracking system is what klik was founded on, we thought it was time to take a good look into what goes into our ‘secret sauce’.
KLIK'S ECOSYSTEM ANATOMY
Before exploring all of klik’s moving parts, it’s important to highlight that klik is a passive tracking system based on our proprietary BLE (Bluetooth Low Energy) protocol, in contrast to active systems that require people to initiate one hardware device to interact with another.
BLE is a radio communications standard used in wireless devices like mobile phones, which is why it comes in handy with modern devices. Here’s a breakdown of devices that operate with our BLE system:
The most visible devices at an event, klik badges, sleeves, and buttons are the main devices for all attendees. Wearables are what transmit a person’s location to other devices in the network.
O-tags and Nega-tags:
O-tags are small circular beacon devices that are installed throughout the event space. They report the presence of a wearable in its space. The signal emitted from these tags is omnidirectional, or ‘O’ shaped.
Nega-tags are just O-tags configured for excluding wearables to increase zone definition in the case of areas whose proximity to each other creates zone ‘overlaps’.
These tags get their name for ‘Directional’ tags. Instead of an ‘O’ shaped signal, these emit one that’s ‘D’ shaped which is used to define the limits of event grounds in what’s called geofencing. By focusing their signal within the zone they’re able to create these precise virtual boundaries.
Hubs and Droids
Also important are hubs — smartphone devices running proprietary software and connected to other hardware that increases BLE reception and battery life. They take care of collecting signals from wearables and sending them to our servers.
Droids are similar as they run specialized software on a smartphone but they require no additional power. They’re used to help increase bandwidth for areas where there will be a high density of attendees gathering.
WHAT GETS TRACKED
During an event, these devices transmit different types of data over the network. Here are some of the most important variables:
- Dwell time: Amount of time a wearable is seen in an event session’s zone.
- Attendance: How long a wearable has spent in an active session at an event.
- Real-time presence: The number of wearables the system is currently seeing in a zone.
- Presence over time: A zone-based ‘last location seen’ report sent from a wearable to nearby tags in 10 minute intervals.
- Unique visits: How many individual wearables have been seen at least once in a specific location
ACCESSING THE DATA
Once the network is set up and transmitting data, event organizers can start getting insight into the dynamic of the event while it’s underway. And the window to all that data is through klik’s own software.
The Control Panel is the web-based app that acts as a nerve center that tracks what’s going on at an event by monitoring the BLE network activity on-site. One of the most important tools the Control Panel offers is the Dashboard.
There, data can be accessed at all three stages of the event: before (registration data), during, and after. At each stage, the most relevant information is available at a glance so that say, during the event, it’s easy to take action in the moment.
When the event is over, the data becomes static and is ready to be analyzed. The klik team provides a detailed report built around the particular objectives and data sets that were defined ahead of the event. These reports provide an in-depth look at the behaviour of attendees, the performance of certain event elements, and offer findings that help improve or influence decisions for future events.
The finalized data can even be ported to CRM marketing platforms like HubSpot or Salesforce so retargeting attendees with offers, content, or products and services, is accurate and easy.
Pretty impressive benefits from a system based on a wireless protocol that’s related to the Bluetooth technology used to connect speakers or headphones to your mobile phone.
So with 5G and IoT (internet of things) around the corner, and our world getting ‘smarter’ in general, it’s no surprise that klik’s advanced BLE tracking for a defined environment is at the core of what makes klik’s platform so powerful and unique as a point-of-use sensing tool for events. And it won’t end there — we’re always working towards new innovations that offer an ever better experience and better data.