If you were asked: What’s a platform? You probably wouldn’t second guess knowing the answer. Being well into the digital age, we tend to think of a platform model as some sort of software suite that offers multiple solutions but actually, it’s really more about the way a business operates.

Not all wireless technology is created equal, so in today’s ever-digital world of corporate events, which of these two technologies works best for reliable event data and experiences that are cost-effective as well?

Technology and data offer lots of opportunities to understand your event and make it even better. Surprisingly though, not all event planners realize that better analyzing information can offer insights for success.

Corporate events used to be rather dry affairs before technology made them fun, engaging, and interactive. Nowadays, there are endless possibilities at organizers’ fingertips to help attendees connect with their events on a whole new level.