Some of klik’s most beloved features are getting even more powerful for exhibitors. With the latest software update, klik’s lead retrieval system now features lead rating, more control over the touchpoints, and customizable questions — all accessible in real-time in the exhibitor's portal.
LEAD CAPTURE VIA NEW QUALIFICATION FORM
Exhibitors at a klik-powered event can now get even more detailed insight into their leads right from the Exhibitor Control Panel. Managers can now set customized questions to help representatives identify prime leads in advance, and can be set to require either single, multiple-choice, or open-ended answers.
Open-ended questions in particular offer qualitative data that can be useful to better understand a lead’s expectations.
Klik’s lead retrieval system now also features a scoring scheme for exhibitors to rate their leads. As an exhibitor, you can instantly rate a lead as ‘not relevant’, ‘cold’, ‘warm’, or ‘hot’ in the contact card after exchanging contacts with a lead.
If one lead is captured by different representatives, klik’s lead retrieval system will even create an average rating to determine their value.
Finally, several klik touchpoints can now be linked to an exhibitor as they can be configured directly in the exhibitor portal. Each touchpoint’s content can now be fully edited by the exhibitor or administrator — allowing for multiple touchpoints that each cover a specific product or goal.
Photos, digital documents, and more can all be managed by exhibitors themselves in the exhibitor portal where they can even export a list of all the leads who clicked with a particular touchpoint.
A BETTER EXHIBITOR EXPERIENCE
In short, this update is for all the exhibitors out there. We’ve never packed in so many new lead management features in one update.
Klik now provides lead retrieval and lead capture solutions under one platform — that means the same rating standards and consistency across your booths. And event exhibitors will now get to choose more precise information and documentation they want attendees to go home with.
And best of all, this update means exhibitors get more autonomy — and more time to be on the floor, focused on meeting more people.