Case Study: MIT discovers the power of klik at their academic events

Posted by Carolane Morin-Larochelle on Wed, Dec 18, 2019

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Between July and November 2019, klik was the event engagement platform used during three academic conferences organized by the MIT Initiative on the Digital Economy in Cambridge; MIT’s AI and the Work of the Future Congress, the MIT Platform Strategy Summit and the MIT Conference on Digital Experimentation.

Working side-by-side with their team for over a year, the klik team developed a close relationship and was able to find effective solutions to their main challenges.

  • Industry: Education, Research, Economy and Technology
  • Event type: Academic Conference
  • Participants: Between 350 and 800 participants depending on each event

 

BACKGROUND: 

The MIT Initiative on the Digital Economy gathers a team of leaders and researchers who addresses critical issues such as the impact of digital technology on businesses, the economy, and society. “Part of the mission of the MIT Education Economy is to help us understand how we use amazing technology to shape our own destiny, to shape our future.” - Erik Brynjolfsson, Director of MIT EDU. 

Constantly looking for innovative solutions and new technologies, working with klik seemed to be the perfect fit for MIT.

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EVENT GOALS:

  • Simplify the registration process
  • Encourage attendees to network more and improve the user experience
  • Reduce printed material & manage all the modifications before the event
  • The ability to track their ROI

 

HOW KLIK HELPED

Registration process

Event registration used to be a tense process for the MIT team. They needed to manage the participants signing-in to the event while accommodating those who had not yet registered for the event prior to arrival. As klik takes care of printing attendee badges on-site and provides all necessary equipment and support, MIT was able to put their focus on other event elements that required their attention. “We didn’t have to worry about bringing so much equipment with us. We showed up and everything was already done for us”—Carrie Reynold, Program and Events Coordinator. 

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Networking and user experience

Something that was essential for MIT was to be able to engage participants and increase networking among attendees. Leaders and researchers come from all over the world to MIT events for the chance to connect with top leaders in their industry —  and klik was able to facilitate this with its advanced networking capabilities. The standout contact exchange feature provided a fun, frictionless way to break the ice between attendees with the use of a simple ‘click’ of each other’s wearables. 

The Smart Match feature helped attendees to be well prepared when not attending sessions by being able to identify who to talk to during breaks. For example, the main goal of many MIT students in attendance was scouting for a future career. Students were able to book meetings in advance with people already employed at relevant firms they were interested in to get first-hand insight and extend their network. 

Klik allowed us to streamline networking and we’ve noticed a huge difference in the audience participation. “ — Carrie Reynolds. 

And, by using klik’s gamification feature, the MIT event organizers were able to encourage specific behaviors such as incentivizing connecting with each other, downloading printout materials, booking different meetings with other attendees, and more.

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Paper-free event

The team at MIT used to print out several different brochures, MIT research briefings, event lists, the event agenda, etc. The team opted to use klik touchpoints where instead of carrying different paper all day long, attendees could download the digital versions by simply clicking their badges next to the touchpoints. 

Then, they could access these documents in the klik Event App where they could easily be downloaded it anytime during or after the event. In our times of pushing an ever-green economy, having touchpoints instead of paper-based material was very well received by MIT’s audience. 

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Tracking event ROI

By working together with klik, MIT’s team has gained invaluable insights and data on their events. For example, they were able to track the number of people who truly attended and how much time they spent on-site. Also, they were able to already see trends forming for their events — they had a better idea of how much food to buy or how many chairs to bring for specific rooms, for example. 

And by having real-time feedback from attendees, they have tapped into knowledge that will guide what they could improve on for the next year and foresee which sessions to expand on based on which were the most popular. 

 

RESULTS

As a result, the MIT team had access to multi-event data, and therefore was able to identify successful factors as well as elements to improve at their respective events. For example, by having data on the average number of contact exchanges per attendee per event, this helped them draw conclusions on why contact exchanges were higher from one event to another. Also, by knowing that the peak time was at 10:24 am with 192 contact exchanges made in a time span of 36 minutes, they could further analyze why this moment was more opportune for networking than others. 

Also, since MIT is perceived as the innovation pioneer in technology, attendees are always hoping to see the best technology there is. “We really look at ourselves as a hub of innovation. Not only in Cambridge or Boston, but around the world. So why not have the best technology when it comes to events. With klik, we continue to raise the bar for what  MIT has to offer”, Carrie Reynolds, Program and Events Coordinator at MIT Initiative on the Digital Economy.

Finally, having klik at their event really helped them improve their user experience and save valuable time. For example, instead of people coming on the stage to ask their questions one-by-one, the powerful Q&A feature with klik’s integration with Slido helped them crowdsource the best questions from their audience and make everyone part of the conversation. The MIT team was very happy to be able to improve their events with our technology since it’s part of their DNA. 

 


 

Topics: Paper Free, Registration, Onsite Dynamics, Data In Action, Recommendation Engine, Better Experience, Attendee Experience, Event Audience, SmartMatch, Case Studies